Jun 28, 2022
In Diligent Disciple Forum
Opportunity for business owners – exporting is one of them. Bill knows the subject because his graduate thesis is “Using Big Data to Capture $1 Trillion in Missed Opportunities Through Exports”. Advertising Continue reading below There are many barriers to entry faced by interested Banner Design US companies. • The company must be “willing to export”. • They should have a target destination. • They also have to attend outdated seminars. The solution proposed by Bill as part of his thesis is to find these opportunities, especially today. Bill has this to say about looking for global opportunities now: “There are a lot of things we can do outside of some of the fundamental things we've done. And it just forces us to think a little more clearly about what we want to do, why we do it, and if Banner Design possible, how can we help others when we do it? Watch this presentation You can now watch Hunt's full presentation video on SEJ eSummit. Why and how to rethink the concept of 'national' ranking Banner Design Posted: 2020-12-12 In recent years, I have started to think more about the concept of “national ranking”. Since I've been in the community, I've generally thought of rankings Banner Design at two different geographic levels. • National : How do we rank the majority of users in this country? • Local : How do we categorize users in a particular city/state? When we refer to how we rank, we usually see by default how we rank nationally, as this encompasses the majority of searches. We only cared about local rankings by thinking about our presence in a particular area. Thus, local rankings have generally been treated Banner Design as a secondary ranking metric. However, as we see progress in the SERP, what do national rankings even mean for certain queries? For example, what would the “national” rankings look like for the term “apartments”. Here are the Google search results for this query in a neighborhood near me: Of course, Apartments comes out on top in what could be considered a partial brand search. Advertising Continue reading below However, Google even localizes the sitelinks Banner Design displayed below. Below we see the map pack and localized results from other sites such as Zillow, Trulia and Apartment Finder. In practice, there is not a single result here that can be considered "national". This is likely true for the majority of geographies at this point, as this term is where users want to see apartments in communities in their area. So the apartment example is pretty obvious because users are likely to Banner Design be looking for something in their area. However, let's use a less obvious example. In my geography, there are no local pack results on a “businesses for sale” search. But there is only one “domestic” result in the top five.