Trends that are all the rage the 5 content marketing actions that are in fashion 1) data-driven marketing the amount of data available to us today is simply incredible, but very few brands really take advantage of it. Collecting and interpreting the data you have to turn it into concrete actions can give you the ultimate advantage over the competition. To be successful in your strategy, the key is not to be drowned in a sea of data, but to try to answer the most basic questions in an intelligent and well-founded way : what content works best for your business? What time should you post them? Which channels get the best conversion rates? 2) the video among this year 's content marketing trends there is an old acquaintance that is gaining more and more momentum: video.
As mobile screens, data connections, and internet speeds improve in general, video is getting more attention. According to reports, 74% of internet E Commerce Photo Editing Service traffic in 2017 will be related to video. Behind this success is a booming trend that has managed to revolutionize the way we consume videos . I am referring, of course, to live streaming . In recent years, the main social networks have jumped on the live video bandwagon and brands have not hesitated to take advantage of this resource to achieve a more authentic connection with their audience. In addition to attracting attention on its own, video can also serve to reinforce the effect of other online marketing tools .
For example, including videos in an email marketing campaign can increase ctr by 200-300%. In short, this is the year to incorporate video into your content marketing . Do you want to know what video marketing is? And also the trends and benefits in social networks . 3) personalization and segmentation content personalization is such a powerful content marketing trend , some are already referring to it as "hyper-personalization." personalizing the content makes it more relevant to the person it is aimed at, and therefore greatly improves the results compared to mass campaigns.