What's the value of the ubiquitous point system? The main value of the point system is to enhance the active retention of users and cultivate user loyalty; and the active retention of users and user loyalty are one of the most important goals of the product, which directly affects executive list the life cycle value of users, so the point system is greatly executive list affected by Internet products. welcome. However, the premise of everything is to improve a reasonable and sustainable point system. This article is more comprehensive to share with you the design and operation of the point system. The full text is long and the structure is as follows. I hope it will be helpful to you. 1. Understand the points system 1.
Definition of the integral system What are points? Points are the virtual currency in the product and the carrier and tool to motivate and executive list guide user behavior. To put it more bluntly, points are the "currency" issued in the product and the "money" that users can obtain and use. So what is the points system? The point system, which can also become a "virtual currency system", is a systematic mechanism with points as the center, points acquisition executive list and point consumption rules as the framework, and points gameplay as the main content. The point system plays an important role in Internet products,
Mainly including three aspects: Active retention: Improve the continuous active retention of users on the platform and cultivate user loyalty. The executive list value and playability of points can attract users to participate, and the sunk cost of users acquiring points will increase user retention. Paying for new pulls: Incentivize users to perform key high-value behaviors within the product to achieve new pulls/payments. Points are feedback incentives for user executive list behavior, mostly pointing to key new/payment behaviors. Hierarchical operation: Quickly stratify users’ value based on points, and conduct differentiated tiered operations.