They might be interested in your business, but they probably won't refer you in the next 15-30 minutes. In contrast, most mobile local searches come Photo Background Removing with immediate search intent. People are searching on their cell phones because they want something now! To optimize local search on mobile, you need to focus on this immediacy. Give mobile searchers the simple, easy, and easily accessible answers they're looking for, and you'll win their case. Optimization for local search So how do you deliver the kind of immediate results your mobile Photo Background Removing audience is looking for? For this article, we're going to assume that you've already covered the basics of local search (claiming your business listings, building backlinks, reputation management, etc.).
Advertising Continue reading below Instead, let's look at how you can optimize local search for organic and paid search: Organic Photo Background Removing Research Users search differently on mobile and desktop. Not only are they looking for something they can act on immediately, but they also avoid lengthy searches - let's face it, phones can be a pain to type! So, if you want to show up for mobile searches, you typically want to optimize for shorter keywords or phrases and design your site to provide the best mobile experience. What keywords should you target? To determine which keywords you want to optimize for, you will need to do some research. Online keyword research tools like Keyword Planner or 's Keyword Explorer can be helpful here, but remember that these Photo Background Removing tools aren't designed for mobile-specific queries. The easiest way to get an idea of how people would search for your business is to simply ask them,
What would you do if you searched for [what your business does that you want to rank for]. The answers will be incredibly insightful. Later, you can Photo Background Removing sync your Google Webmaster Tools with Google Analytics to see exact search queries in the Google Search Queries section of Analytics. If you currently serve PPC ads, you can see exactly how people are encountering your ads on mobile using your search terms report. Simply open your account and click on Keywords. Click Search Terms, then click the Segment drop-down menu. Choose a device. Segment search terms by device to determine which keywords to show in local mobile search This will give you Photo Background Removing a list of keywords and keyword phrases people are using on their mobile devices to trigger your ads. Identify search terms that are relevant to your local business efforts and you have your keyword list!